Metricly
A marketing analytics SaaS platform aggregating multi-channel performance data.
Project Matrix
- ClientMetricly Inc.
- IndustryMarketing
- Year2025
Technologies
01 / Case Study Overview
The Narrative
Metricly consolidates click, conversion, and expense metrics from Facebook Ads, Google Ads, and TikTok into an interactive marketing dashboard.
02 / The Challenge
The Bottleneck
Handling API rate limit constraints on external channels while pulling data for thousands of active customer tracking links simultaneously.
03 / The Solution
Our Strategic Response
We designed a smart cache layer using Redis and a Node.js queuing system that schedules and buffers API queries, keeping dashboard loading instant.
04 / Execution Framework
Development Process
External API Integration • Redis Queue Optimization • React Chart Customization • Link Tracking Engine Setup • Beta Testing
05 / Feature Architecture
Key Specifications
Multi-channel Ad Tracker Dashboard
Custom Report Export Manager
Redis API Rate Buffer Queue
UTM Link Generator console
Predictive Customer CAC Estimator
06 / Business Impact
Verifiable Outcomes
Reduced client reporting compile times from hours to 3 seconds, tracking over 2.4 million dynamic link redirections successfully.
Visual Presentation
Project Gallery
Interactive high-resolution media captures of the project modules. Click any layout below to open the media inspector.
